what I do
Ideas that move hearts
Insightful creativity
Based on strategy and insight, I craft ideas to drive engagement with brands. I make content designed to achieve an emotional reaction.
Creativity that moves minds
Work that encourages a response
Effective content is the art of provoking an action as well as a reaction. I make content that drives people to take action, be that sharing, engaging or purchasing.
Creative execution
What do i do?
Idea generation, writing, direction, content creation, creative direction, comms planning, PR strategy, brand building and B2B
The Blog
Thoughts, musings, and ruminations.
September 23, 2020Charity comms used to be pretty simple. Please give us X so that we can do Y, and Y is a good thing. But the age of digital marketing and diverse social messaging means that the old methods just won't cut through, so as I transition from a successful advertising, content and PR career to...a selection of films
to view more films, please go to simonamster @ vimeo
direction and creative direction for mind's #inourownwords campaign
idea generation, script and creative direction for Richard House Hospice Covid Campaign
script, content generation and creative direction for the NFU Farm Safety Week campaign
creative direction of multiple Bacardi No Commission CSR
content films
crafting the content campaign and directing the creative for Jaguar Land Rover's most successful launch ever
idea generation and creative direction for Royal Voluntary Society Grandfest campaign
creative direction for Royal British Legion #theystillgo campaign
creative direction for Royal British Legion #theystillgo campaign
content generation, direction and creative direction for the Porsche Intersections hub for The Economist
scripting and creative direction for the Maserati Passion for Design hub for The Economist
script, direction and creative direction for Kensington Mortgages campaign supporting freelancers
script and creative direction for The Economist and Philips CSR campaign
about me
I have worked for, and with, some of the world's biggest brands.
worked for:
In-house Creative Director for Disney Channels internationally and NBC Universal globally.
Creative Director for ad agencies Addiction Worldwide and Bray Leino.
Creative Director and Creative Content Director internationally for Fleishman Hillard and TVC Group, an Economist Agency.
worked with:
I've created B2B and B2C content for Jaguar Land Rover, Vodafone, Grant Thornton, Genpact, Atkins, Otis, Bacardi, Ralph Lauren, Montblanc, Swarovski, Porsche, Maserati, IWC, Grey Goose, Belvedere, Samsung, Remington, B&Q, Russell Hobbs, Voss Water, Hiscox, Aldermore Bank, the RVS, The Diana Trust, Vision Express, the NFU, 02, Louis Vuitton, Tesco, Conrad Hotels, Peninsula Hotels and many more.
Since the advent of the pandemic I have focused heavily on B2B creative work, writing for Genpact, Vodafone, Costa Coffee, Sky and Otis. I have recently completing a 2 month internal project for Otis, writing and creating their largest ever virtual conference, dealing with multiple C-suite stakeholders across 5 continents and multiple agencies in the US and Asia.
I am not a designer, though I've run design teams and art directed countless shoots.
I am a writer, creative and director and I'm happy to work across one, or all of these disciplines.
I mentor and creatively support across departments; developing and nurturing the creativity of everyone involved in the process.
I've won numerous awards including Kinsale Sharks, Promax's, Drum Network Awards and PR Week trophies.
I love to pitch, both internally and externally, and have vast experience of client handling at a c-suite level.
contact
Old Burchetts, Station road, North Chailley, Lewes, BN8 4HE+44 (0) 7887892642
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